Capturing 360 Product Photography: Step-by-Step Process

360-degree product photography is a game-changer in online marketing, offering customers a truly immersive experience. Its main objective? To give shoppers a complete view of the product, allowing them to closely examine its features and quality. This is especially crucial for online shoppers who can’t touch or see the item in person. With 360-degree photography, users can spin the product around, giving them a better understanding and boosting their confidence when making purchasing decisions.

LEARN ABOUT 360 PRODUCT PHOTOGRAPHY

Viewing an item from any angle is now possible with 360 product photography. This technique employs a large number of pictures to produce an interactive, smooth result, in contrast to conventional photography.

STEPS TO DOING 360 PRODUCT PHOTOGRAPHY

1) First, Gather the Equipment

Camera: To get shots that are steady and straight, use a full-frame DSLR or mirrorless camera on a tripod.
Turntable: Use a manual turntable instead of an automatic one because it is cheaper. Add a bigger white plate or platform to it to make the products stand out.
Lighting: Make sure the lighting is diffused to get rid of shadows and even out the light. For even lighting, you can use either strobes or steady lights.

2) Begin Shooting!

Put the goods on a clean turntable that has good lighting. To get a full 360-degree view, take regular pictures of the product while it moves.

3) Stitch the Images

Use any online 360 viewer program to put the pictures together and make them look better. This is a cheap way to take 360-degree pictures of products at home or in a small studio.

TOP-NOTCH PRODUCT PHOTOGRAPHY SERVICES IN PAKISTAN

Not everyone can get their hands on the best shooting equipment and props. It’s not always possible to get good results, even with makeshift sets. 3DM Lens is the only place you need to go for stunning, low-cost product photos for marketing purposes, whether they are for social media, ads, catalogs, or e-commerce websites.